Thursday, June 24, 2010

Page Rank: Similarities between Fighters Records and Links

The PR system works like a pyramid.  PR0 feeds to PR1.   PR1 feeds to PR2.  And so forth.  In combat sports, all you have to do to get a 10-0 fighter is to hold a 10 round tournament with 2^10 fighters.  This is how it works in link building, each page of content is a 0-0 fighter(the power of content).  Every link in is a victory over a fighter and every link out is a loss.  Note that PR is different from ranking, in ranking both links in and links out count.  The anchor text you use to link out affects relevancy(it's like a super bold).  Ranking depends more on how many links are passing through(who have you beat?) whereas PR losses matter.

But, we're talking about page rank here.  Remember each new page of content is a new 0-0 fighter for you to job out a link.  If you get a whole bunch of 0-1 links, you're called a can crusher.  Everyone is expected to have can links(in MMA fighters usually fight cans until 5-0 and Boxing until 20-0 and professional wrestling like 50-0).  If a fighter is 0-100, then the fighters who beat them don't get page credit(a page has 100 links linking out).  Whereas a 0-1 and 0-2 look pretty normal.  If you have a blog and all it does is link to other blogs and sites and doesn't have links coming in it looks like a can.  Google sees it the same way as a profile, directory, or bookmarking link.  You need to job profile links at your blog to make it look less like a can and more like a gatekeeper.  Gatekeepers are fighters who beat a whole bunch of cans(Travis Fulton is best example) and then lose to top fighters to make them look good.

You can get ground by beating cans(Rickson Gracie? 400-0) but you have to beat decent people to rise to the top.  This is why it's important to link stack.  If a page on the site doesn't have enough links, it looks like a can.  You need to feed it can links until it seems like a gatekeeper :)

Tuesday, June 22, 2010

Article Directories: The rich get richer?

Infobarrel offers profit sharing whereas Ezine Articles doesn't.  Both Infobarrel and Ezine Articles have Adsense placed above the fold but Infobarrel you get paid if someone clicks there.  Ezine Articles allows you to blend your two links at the bottom of the article with the rest of the article whereas Infobarrel puts your links way off to the side making it unlikely for people to click-thru to your article. Ezine Articles gets more traffic but that's due to them already being a high well traffic site.  When I first started my blog on height increase I submitted some articles to Ezine Articles to get traffic and backlinks but now I'm beginning to cross over to infobarrel.

Ezine Articles is a PR6 whereas Infobarrel is a PR5 both article sites suffer from the whole 10 backlinks per C-class IP but you can diminish that effect if you link to different pages(the power of content).  Also, both sites increase the link popularity of your links as you continue to write new articles as all your articles are linked by your profile page.  Ezine Articles makes it easy for people to republish your content.  When people republish your content not only do you get your backlinks to your site but you also get a link to your Ezine Articles profile page.

The sig system is a strike against infobarrel as you really never want to link the same way to the same sites.  So, you have to manually go in and create a new sig for each article.  The only marketers who would use the same sig are affiliate marketers who link to the same page once with the anchor text and another with either click here or a stripped(no anchor text) link. However, infobarrels links are hidden off to the side so the click-thru rate should be very low.

Duplicate content diminishing link effectiveness aside, the main difference between Ezine and Info is the republishing.  As for both you really want to write unrelated articles so they don't compete with your site so the click-thru rate should be pretty low anyways. 

Affiliate Marketers: Ezine Articles
Authority Site Builders & Mini Site Builders:  Infobarrel

Once you start seeing diminishing returns then you build another site but you will always get some benefit due to your profile page getting more link juice.

Friday, June 18, 2010

My Link Building Plan

My original plan involved lots of comment links.  Comment links work but the problem with comment links is that some people have very strict rules on what comment links they accept.  The ideal comment link system is to have a link from each page of their site to each page of your site and then link to articles that are linking to your sites.  When you find a site that has laxer rules for comments then you are golden but for some for some it's just not worth the effort.

Whereas with an article site you can link to your properties much more freely although it's easier to come up with a comment link that well "comments" on the article.  So, my plan as is now is to create new blogs and support these blogs with article directories that I like to use.  Why have my articles all over the web when I can build some sites to host my own articles and link however I want?

They key to building blogs is to create blogs that add value.  Even a wise man can learn from a fool.  Schools teach crazy scientific theories that ancient cultures have all the time.  Schools seem to think that incorrect information has value.  Why shouldn't search engines?  But there's one example of something with no value that's been taught and that's the Book of Numbers in the Bible just a whole lot of Abram begat Isaac.  But anyways I think most people(and search engines) have the problem with sewage sites.  There's also the problem of thin sites just promoting $47 ebooks way over ranked in the index but Google seems to care a lot less about that then Made for Adsense sites.

Anyways, my hypothesis is that as long as I maintain my blogs as actual sites where I'm trying to build readers and develop quality content Google won't have a problem with me linking to my other properties where applicable.

Here's my link building plan:

My Passion Site at Top:  The Quest for Height which I've developed a legit method for gaining height that people are getting results for but as we know it doesn't matter unless the site has back links.

Then there's going to be this diary site which links to my main site about my experiences about building traffic.  It's also going to have SEO articles.

Both these sites are going to have article links pointed to them plus blog directory and comment links when the method to obtaining them isn't annoying.  The goal is for each page on each site to have one article link.

Then I'm going to start a blog about writing articles which features blogs about how I come up with ideas for articles.  This blog is going to be like color commentary on article writing and it's going to be used to link out to the articles I comment on.

Then I'm going to eventually start blogs on fat loss, muscle growth,  and cancer which are all connected to height increase by the fact that they're all affected by cellular proliferation.  These sites are all going to be at the top of the pyramid with my Quest for Height blog.  Here's a simplified diagram of my link pyramid:

Article Commentary Blog->Articles->My Blogging Diary->Quest for Height(+verticals)

You never want any of your sites to be on the bottom of the pyramid.  You always want the bottom site to have a link from an authority site(like Ezine Articles), a bookmarking site(like Digg), or a blog directory site(like Blog Catalog).  I'll probably have the article commentary blog reciprocal link to the article links(sacrilege I know) and then use the other article link(s) to link this site.  The first link to each page is the best one.  The first link gets you on the map at webmaster tools.  As long as the link shows up on webmaster tools I don't care that it's reciprocal as long as it gets counted. 

Thursday, June 17, 2010

Blog Juice Theory

A link theory that gets thrown around a lot is the concept of SERP juice.  Is juice the best analogy for how linking and voting really works?

Evidence for and against Link Juice

Evidence For:
The PR system.  Certain links are worth more than others.  There is possibly a sub-PR ranking that determines how much juice you're getting sent.
The effectiveness of Link Wheels.  If Links operated like juice, then two links to your "money" page would be the same as a link to the link of your money page.  In fact, two links to your money page would be better because you would get the anchor text benefit.  But, the thing is that if your links aren't indexed then they won't count.  However, link wheels usually include authority sites like Ezine Articles that already get automatically indexed.
The Power of Content.  All link juice stems somewhere from content.  Even with pages without a lot of content their link juice was developed from content.  There's tons of anecdotal evidence that content surrounding links increases the amount of link juice that page gives out.  Ineffective links aren't within original, unique content whereas effective links are.  Content produces link juice which floods out in your links.
The diminishing of links from the same C-class IP.  You can minimize this effect somewhat with on page optimization(i.e. write more content) and by varying this anchor text.  And the effect can't be that drastic or links to sites like ezine articles would be ineffective.  Their is a way to account for this in link juice theory.  We already know that no-follow dissipates link juice.  Everything just places a modifier on the link juice that goes through and the rest dissipates.  Things like relevancy, C-class ip, etc. make the valve smaller for the link juice to go through.  Things like trust ranking and authority status add more link juice to go in.  So some things affect the link juice valve whereas others affect the amount of link juice.
Google Employees have used the term Link Juice although it is a lot catchier term than Link Votes.  The coolness of the name may be an explanation for it's usage rather than it being a valid description of how links are used to rank the site.
Link Juice model encourages Black Hole SEO(where every link stays within your properties).  If link juice flows through the valve system and sites are ranked by the color of the juice(the color of the juice being affected by content and the links pointing to the site) then it makes sense to not link to anybody else unless you get an advantage.  But, that is not the case as linking increases relevancy factors.  It is a lot like bolding your keywords where you get extra credit for the anchor text you use to link out to other sites.  If the link juice model were correct than sites like Ezine Articles would not be a PR6 as they would have massive amounts of link juice flowing out of it.  Ezine Articles has lots of internal links on each page as well but with the amount of Ezine Articles written per day versus the amount of internal links Ezine Articles has per page than link juice would dissipate from Ezine Articles at a rapid rate!

Conclusion:  It's not link juice but content juice.  If their are only two sites on the internet with no links to either of them and everything else is equal how do you rank them?  By content.  Content is the primary determinant for how much link juice a page gives with modifiers like relevancy, etc.  One contra-indication to this is the lack of duplicate content penalty.   If content determines how much juice a link has then you don't want people copying a whole bunch of content just to get more content juice.  It's easy to spot a spam blog but it's hard to spot a duplicate content blog.

So, how do we determine how much "link juice"( I can't think of any other name for it!) a link really gives out?  Google Webmaster tools tells us a lot.  It tells us unique anchor text is important as it lists every single anchor text your site gets.  It tells us that how much the sites linking to you gets crawled are important as it doesn't list links that don't get crawled.  It tells us that deep links count extra as it shows the links to each page individually.  It tells us that internal links matter but it only gives internal links numerical votes as it doesn't display anchor text.  If Google Webmaster tools is believed what matters is Anchor Text, quantity of links, quantity of pages linked to, number of internal links, plus keyword score.  Of course, the people doing Google Webmaster tools could be totally independent of those determining the search engine algorithms so it's all just speculation.

So really what's the best analogy for link juice or whatever.  Google is like your parents.  Their house, their rules.  How much the link counts is however much Google says the link counts for.

The Do-Follow Blog Hypothesis

Yahoo!  Ask if I can Google her luscious Bings?

We all know what SEO folk want.  They want back-links.  We know what search engines want, they want content.  Even with thin sites, they have their support coming from sites with content that happen to have their links on them.  If the Search Engines had an opportunity cost of what back-link sources to nerf do you think they'd nerf Web 2.0 and comments or would they nerf RSS and bookmarking links?  Web 2.0 and comments contribute content whereas the latter doesn't.  The organic voting system doesn't work so what the search engines do is target the greatest of evils(like RSS or Twitter linkwheels).

The latest trend in back-linking is guest posting to wordpress blogs ala The Keyword Academy.  Now the key is that all the blogs on TKA's network are blogs maintained by individuals who give approval to the content.  The blogs are all wordpress blogs.   The search engines want blogs that are maintained and are not automated spun content.

Anyways, my question is do you think Google is going to like more a Web 2.0(Blogspot blog) that is maintained or a self-hosted Wordpress Blog that just has automated spun content placed on it?

The goal of any blogger is to provide value to it's readers.  Here's what content(value) is to a Webmaster in a blog:

Is the Blog Do-Follow?
What's the PR of the Blog?
Is the Blog an Authority Site?
What's the Blog's Trust Rating?
Are all the pages of a Blog indexed?
Does the blog have original content(the blog is not spam)?
Are you allowed to use keywords in your name?

To newbies maybe other things matter but to an SEO expert, those are the things that matter.  And since my blog is nowhere for SEO blogs I have to appeal to those SEO experts who are constantly on the search for back-links(every surfer generates impressions).

Here's my hypothesis:

I can get lots of traffic for this blog despite the fact that I am no expert in SEO given that my main blog is in no man's land for keywords like height increase and I probably have the worst choice in keywords by virtue of choosing keywords like Nitric Oxide.  I don't think good knowledge of SEO is needed to run a successful SEO blog :)

Wednesday, June 16, 2010

Traffic Stats

When I first started my blog about gaining height, I didn't know much about SEO.  All I knew is that I wanted to find a method of growing taller.  I tried reading problogger and making blog comments but I wasn't getting targeted traffic and I had a very high bounce rate.  I was getting between zero and three visitors a day.  I had a couple of links here and there(not for SEO but for referral traffic benefits), but traffic was pitiful.  Things began to change when I found a study that listed a very promising height increase method.  I got 90 visitors on the day I made that post and subsequently advertised it on the forums.  Now, I thought this was an incredibly promising method, IGF-1 and HGH don't have that kind of support behind it for height increase(in fact their are many studies contra-indicating their effectiveness).  The study was fairly new November 2009 and I thought unearthing this study was fairly remarkable content.

The next day I only had 45 visitors but at least I never went back to being between 0 and 3 visitors a day.  I was disappointed.  I found what a thought was a study that had revolutionary impact on height increase and I got 90 lousy visitors!  The info on Problogger and other blogs wasn't cutting it until I found blogs like Make Money for Beginners, I learned about how link-building was so important to get targeted traffic.  I had done all I could to get traffic from the height increase forums and ranking higher in the search engines was the only choice I had to get more traffic so I could get more brains focused on developing Lateral Synovial Joint Loading theory.

So, I started doing my 10 free back-links off of BuildMyRank, building some back-links off the $1 trial from Keyword Academy, and submitting sites to Article Directories.  I also got organic links from sites like Mesenchymal Stem Cells dot net and random links from Right Health.  With each new post backed with back-links, I got increasing amounts of long tail traffic until I was getting traffic in the ranges of 150-200 unique visitors a day.  I'm still nowhere near the mega keywords like height increase and grow taller.

But, I'll report on how successful my strategy of building links for really long tails develops.

Tuesday, June 15, 2010

The Ingredients of a succesful SEO Blog

Building content for my height increase blog was easy, all I had to do was keep looking through the scientific literature until I found some good proof of height increase.  In the SEO niche, things are a little more complicated as people don't go to websites for content.  They may avoid content that immediately pops-up to sign up for an aweber list but as long as you're not sewage content a lot of content in the SEO niche is the same.  Their are gems but eventually their is a point of diminishing returns where it's better just to start building links rather than finding new info.  Although I can read a post really quickly, I can get the gist of a transcript of a four hour video in less than four minutes.  But there is one thing that people in this niche want and that is do-follow back-links.

Yes, it would be preferable if this was a do-follow blog because of the whole C-class ip thing but what really matters is making sure all of my pages are indexed.  Wordpress plug-ins are okay but I counteract that by letting people just use their keywords in the title.  What keywords to target?  How to advertise the blog?  Well, I'm going to be trying to target the keywords of do-follow blogs and try to appear on lots of do-follow blog directories.  I can also target keywords related to free back-link sources.  The best source of social traffic has always been forum sigs.  You can't really vary the anchor text used or the pages you point to due to the nature of signatures but forums always generate good amounts of traffic.

One thing I've noticed with other SEO blogs is that they post a lot in the first month and then taper off going onto bi-monthly and then maybe even less than once a month.  There's only so much one can benefit from one do-follow blog.  One can get a back-link to every page of their site and a back-link to each of the properties linking to their site.  One has to get these back-links over time in order to avoid appearing spammy.  I know personally, I'm far more likely to approve someone's first comment just so they can get a taste of do-follow goodness and then I start to demand at least a few sentences of content related to the post.  I never understood how some people only allowed do-follow links to related sites.  You're an Internet Marketing blog, they have a website or blog therefore their site is related.  If I was really a stickler, I would make people either use website or blog within the anchor text in their link.  That way I would build relevancy for those keywords(and those keywords would be important for key terms like do-follow website or do-follow blog) and that would also benefit those websites as people do search for things like make money online websites.  But I'm not a stickler, this is an SEO blog you have a web entity that needs back-links therefore you are relevant.

Goals of this blog:
Post once a day for first 30 days then taper
Experiment with what draws targeted SEO traffic(keywords like do-follow blog, back-link source, etc.)
Build traffic from forums and do-follow directories
Ensure that all pages are properly indexed(keyword authority doesn't really matter as in all likelihood it isn't related to the SEOee's site)
Report on progress from this blog and my increasing height blog.
Complain about Google, Wikipedia, and Bing.

Monday, June 14, 2010

How to Improve Google

Google could use a lot of improvements, the new search engine on the block Bing is worse than Google is.  Other search engines like just have too many ads.   As a maintainer of a website about growing taller, I want to see good websites like mine get as high as possible(plus other legit sites) whereas made for adsense, made for affiliate sales, and made for aweber list building sites should go down(also Wikipedia).

1. The high relevance that Google gives to a sites url. If I'm looking for information using the keyword wine accessories and I cared what the url was then I would just type in www dot wineaccessories dot com. It provides no value to businesses because the first thing I would try when looking for a business is name of the business dot com. Favoring the url provides no value to the searcher as that's something a searcher can easily do on his own.

2. The tendency of Google to slap down Made for Adsense sites but not nerf other Internet Marketer "thin" websites. Why reduce the number Made for Adsense sites clogging up the search engine results and not a page just offering a free e-book so they get my email for their list, a membership site with lackluster scraped info, or someone selling an e-book or an affiliate product that doesn't work?

3. Google's tendency to love Wikipedia, YouTube, and All three have their own search engines. If I wanted information from those sites I would just use those sites search engines. When I'm doing a search I don't want just what's considered the common sense opinion I want detailed information from a dedicated maven in the field.

4. Google's tendency not to display results from Pubmed. could use improvements in the search engine engine department. I get a lot of irrelevant info. I could use Google's help with but a lot of times the search engine results will just present, Wikipedia, or an Internet Marketer's site pop up. The bottom line is that and Wikipedia don't present cutting edge info. Google's algorithm needs to find a way to present more Pubmed info.

Take a look at the search results for weight loss. The results are what I'd call soft results. They tell you all the info that you've already heard before. They don't present more advanced and sophisticated opinions. One reason is that soft sites tend to generate more back links whereas more revolutionary sites like pubmed don't.

5. Google's primary goal is to help online shoppers. Why does Google take down Made for Adsense sites and not other thin sites? It makes Google look like it's only interested in improving it's bottom line by cutting out the Internet Marketer middle man. Google is in many ways like an Internet Marketer who wants to increase it's click thru rate. Google wants people to click out and go to the sponsored links section. Google will give you tons of information if you want to buy something but if you want to find information Google will present you with Wikipedia and sites with the keyword in the url in it's search results. It makes Google like biased when they flag high money niches like Payday Loans or Mortgages as spam but they let thin sites in other niches go.

Google doesn't give less popular niches as much attention as the money ones.

6. Google doesn't give enough weight to forum links. What do people do when they find inadequacies in Google's search engine? They go to a forum and ask people what the best sites are. Thankfully Google manages to show us what these forums are. People in forums are usually unbiased. Internet Marketers who spam links are banned but legit experts in a niche are allowed to post the link in their signature. What Google needs to do is give weight to links from people who have a high post count(and also are long time members of the forum to avoid spamming). People in forums say hey this link is cool and forums users tend to be highly knowledgeable about their respective fields.

7. Google gives too much weight to back links. The back link system would be fine if people didn't know it was important but there's really no incentive to link to other sites in your niche as they are viewed as competition. If a sites content is good, then why wouldn't you rewrite it(not spin it, rewrite it)? The only reason to link to the site if a site has a sense of legitimacy. For example, if your selling a book and New York Times gives a positive review of your book you're going to give a link to the New York Times. There's no reason to rewrite content like that. This forces people to build their own links. Most people who are not in tech savvy niches spread good content by word of mouth, forum recommendations, and by IMing their friends about. Most people don't give contextual links in their Blog.

8. Google doesn't consider synonyms enough. If I type in fat loss and adipose tissue loss I get two entirely different search engine pages even if they mean the same thing. Yes, their are some circumstances like if their was a band called fat then it shouldn't come up in searches for adipose tissue. But still, Google shouldn't have wildly different SERP's for make money online and earn cash online.

9. Google discounts paid links. Technically, all links are paid. You just don't pay cash for your links, you pay with content. In most paid link sites, you still have to provide content for the link your link is just in a better location than it would be otherwise. For example, owning your own domain rather than having a blogger blog gives you more link juice to send out to your friends. And how do you get that domain? Cash. The new trend in link building is guest posting on word press blogs. I'd rather people just be able to buy links rather than reading tons and tons of rehashed info.

10. Google sets it's shopping first precedent to other websites. I've seen commercials for Bing that advertise it as being good for finding restaurants but none about being good for information. Google has set a bad precedent with it's sponsored links model where there's sponsored links even for informational keywords. Sometimes these sponsored links are irrelevant to the searchers query. Bing has sponsored links as well in even greater quantities than Google. Sponsored links can be used to deliver value to the user but sometimes they detract from the search engine experience.

Google needed to present a message that search engines are good for finding information and not that they are good for shopping. Shopping can be done at any store in town.

Sunday, June 13, 2010

On-Page versus Off-Page: 50/50 versus 90/10

When I wrote my very first blog post, I didn't know much about SEO.  I read a lot about search engine optimization from Grizz's blog about making money online.  Grizz recommended spending 90% of your time on link-building whereas you spend 10% off your time actually on your site.

This is good if you are going for very competitive keywords but I find it far more effective to say include a keyword in the title of page for a site like increase stature(and stature increase) then to just build links to a site with all the variable long tails.  In fact, if you actually include your keywords in the title(and at least once in the body) then you get the benefit of having those keywords being bold-ed in the search engine results which increases your click-thru rate.

Regardless of LSI(Latent Semantic Index), it is always better to have the exact keywords in the title you want to optimize(even to the degree of earn cash online versus earning cash online versus cash earning online).  Article directory sites do not follow the 90/10 ratio and do very well for themselves.  Although article directory sites do get "free" links from time to time from people wanting to either increase the link juice from the article or to increase the search engine ranking of the article itself, content creation plays a far more important role to article sites than does building back-links.

I explained more about this in my post about the power of content.  To get the mega keywords like in my niche height increase, it's a great deal helpful to have the name of your site be height increase and to have lots of links pointing to your home page with the anchor text of height increase.  According to broad match in Google Adwords tool, height increase is searched for over 200,000 times a month.  In exact match, height increase is searched for only 9000 times for month.  Add one part to that tail and guess where the exact matching domains rank?  No where to be found.  It even hurts if you flip the order of the words around ie. increase height versus height increase.

What do people do when they don't find what they're looking for?  They add more keywords to what they're looking for.

The 50/50 system involves going after really long tails(keywords that aren't in google keywords tool).  Each post is optimized for one specific keyword and you only send one or two links to the post with that keyword(you can make it even easier and send a blog comment link with just your name to that post).  Targeting really long tails even if they're only searched for once or twice a month allows you to gradually build targeted traffic over time

If you're the only site on the page in the search engine results with the title bolded and the long tail keyword bolded, how do you think you're going to look to the searcher?  You're going to look really good and the results with be an increased click-thru rate, more time on your site, and a lower bounce rate.

Saturday, June 12, 2010

The Power of Content

First off, let me say that although I employ internet marketing strategies I 100% believe in my ideas such as my lateral synovial joint loading routine.  Being right is never enough, like Wikipedia has shown you also have to rank number one on google(and Wikipedia is wrong much of the time).

Content gets a bad rap, some say Content is King, others find that laughable, whereas I would say that content is a very powerful duke with a special technicolor dream coat that gives it power.  Content without links(the technicolor dream coat) is worthless.  Words surrounding links is something that the google search engine can measure.  Just a list of links on a page is never as good as contextual links.

Why do you think that sites like Infobarrel and EzineArtilces willingly give you do-follow back-links in exchange for articles that may get 3 to 5 page views?  A new page is very powerful.  A page gives you the opportunity to link back to some of your old pages.  The power of the page doesn't depend on how many page views it gets, it depends on how many link views it gets.

We already know that links to the same web address on the same page don't get any link juice but you just add another page of content and link to your site from that same site then boom you get some link juice flowing again.

It's not just about varying C-class IP, you can always vary anchor text, vary pages you're linking from, and vary pages you're linking to.  If you write 1000 ezine articles each pointing to different pages on a site using different anchor text(ezine is a bad example as they limit the anchor text length you can use) you'd be surprised at how much traffic you can generate.  On my other blog I have continuously built traffic by creating new posts targeting really long tails and only backing things up with only one or two back-links.

The key is variance if you use a unique C-class IP each time you can build back-links to your site with ultra competitive keywords(in my case: Height Increase and Grow Taller).  However, if your links are from a smaller stable of sources like from a single article directory then you want to use a unique anchor text each time and link to a unique page each time.

That is the power of content, the more pages(the technicolor dream coat that gives the duke it's power) you have the more content you have to link to without the google bot going Been There Done That.  The more content you have, the more you'll be able to squeeze link juice from the same sources.

Forget blogroll links, if two people really want to help each other then they'll link to each other within each one of their individual pages to each of the other people's pages using unique anchor text every time.

And that is why content is powerful...

Friday, June 11, 2010

Diary of a Height Increase Blogger: How to Provide Keyword Value

Hi, my name is Tyler Davis and I run a blog about increasing height.  This is a Make Money Online, Internet Marketing, and SEO blog.  The purpose of this blog isn't to make money but rather to diagram my experiences as a website developer.  I am going to share all the techniques and experiences I have.

Why a second blog?  Well, first categorically the two are different.  Second, I can experiment with this blog like making it do-follow.  Third, a back-linking advantage.  I can back-link to my other blog and get back-links from sources I've already gotten back-links from to link to this blog thus not diluting any "juice".

The lesson of today is how to provide keyword value.  The optimal site for any keyword(let's say that keyword is make money online) is a link with that keyword.  You can also have the keyword in the url but it's hard to have a whole bunch of different sites that all add value to your reader that one site wouldn't do.  You want a site with each possible long tail like: make money online, making money online, earn money online, earn cash online, etc.  It's hard to do a different blog post with each of those keywords in order to add value.  What you can do is go: Make Money Online with Hubpages, Making Money Online with Twitter, etc.  Use the keyword tail you're targeting at least once in the post.  This increases click thru rate as you get more bolds.  Ideally you'd want to use your keyword multiple times in the title but it's hard to do that in such a way as to provide value.  I can think of some exceptions like: "How to Train your Dog: Learn How I Trained my Dog".  You get two extra bolds on train and dog.

Let's say that you want to focus on Make Money Online with Hubpages and Making Money Online with Hubpages.  What you can do is split the content into two parts where each part tackles different content.  You can add other parts as you go each tackling different keywords.

Yes, there is LSI but I've done some testing with my page on increasing height with chondroitin and glucosamine.  I was ranked differently if I typed in grow taller with chondroitin and glucosamine versus height increase with chondroitin and glucosamine.  Ideally, I want a page for both keywords.  I've done that before like on myostatin where each article presented different research on myostatin as so: How to Inhibit Myostatin and Inhibiting Myostatin for Height Increase.

Here's how you do it example(my keyword is Stature increase):

Page Title: Stature Increase by Lateral Loading
Post:  Stature Increase is entirely possible as...

That's it.  Back-links matter but look at a site like yahoo answers that gives by on shear quantity of the keywords it targets.  If you have each page targeting every conceivable keyword(don't just go by google's keyword tool) that people could use to search for the information you're providing then you will get a lot of long tail traffic and that will eventually add up.  That long tail traffic will post on your site, send you emails with ideas, and god willing give you back-links.